Primark faces inquiry over use of illegal labour 'Research proposal' Essay

Primark faces inquiry over use of illegal labour 'Research proposal' - Essay Example This increased awareness of the consumer in terms of ethics and its impact on buyer behaviour is a relatively new phenomenon and is gaining momentum with each passing year. This research proposal discusses the impact of ethical conduct by a business on its consumer’s buying behaviour and if there is any impact on the brand acceptance of a product caused by negative publicity related to ethics. Primark has been chosen as the organization for which this research will be conducted. This organization is perfect for this research as there have been controversial issues related to their business practices in the past. The literature review provides a complete background of the issue, followed by the research design of the proposed research. Ethical and practical considerations are named after, followed by the timetable of activities and a brief of data collection instruments that will be used for this research. Literature Review: The organization chosen for this research proposal, o wing to the recent controversy that they are in, is Primark. Primark is a 200 plus store clothing retailer working in the European region; this includes Netherlands, Germany, Spain, Portugal, Belgium, the United Kingdom and Ireland (where it is branded by the name of Penneys). There are mammoth stores present across Europe providing consumers with cheap clothing retail products. Their tag line â€Å"Look Good, Pay Less† is reflective of their strategy and their target market. They are segmented to target the young population passionate about looking their best, for the prices that they can afford. They are known to be selective in providing only the most popular sizes of their target market, buying and selling in bulk in order to save for themselves and for their consumers (Company Website, 2011). Throughout the past decade, Primark has been the subject of intense investigative actions by freelancers as well as government authorities for their suppliers and if their products meet ethical standards set by the Ethical Trading Initiative. In fact, Primark joined the ETI after they had been calculated at 3.5 out of 20 in an ethical index by Ethical Consumer (Press Release, 2006). ETI is an initiative that works on labour rights issues in supply chain; members have to make sure that they only employ suppliers that follow the code of conduct based on International Labour Standards and ITE’s core conventions. However, reports in 2008 and 2009 further exposed that their suppliers were not following the code of conduct and the company faced tremendous criticism from major stakeholders in their business environment. Empirical research has continuously shown that organizations that are ethical in their conduct and business processes are rated as favourites among the masses. The general population is highly appreciative of organizations that boast about their ethical standards and provide quality service to such an extent that they are willing to pay extra v alue for the product. In today’s generation, working unethically can be disastrous for an organization. Still, organizations are involving themselves in cost cutting, low standard methods that make sure they are able to provide product at a lower price. Price still dominates as the primary factor for many people; for the same

Media literacy should be taught to boys ages 6-12 to understand the Essay

Media literacy should be taught to boys ages 6-12 to understand the dangers of professional wrestling - Essay Example Since there is no filter available that can discriminate what content suits what age bracket, therefore the impacts can be quite adverse. Media literacy education is very essential because it will help children to discriminate the content on their own and would eventually help them to choose what is feasible for them. The age bracket from six to twelve years is very fragile where a child adapts a lot thus it is very important to assist them and provide them with the basic knowledge so that they do not implement what they see. Thus it is very important to inculcate media literacy amongst young children so that they understand the adverse impacts of professional Wrestling."By its very nature, professional  wrestling promotes violence  as a reason to watch. With all the  brutality in this world  Zillmann and Bryant (1994) argued that audiences, especially  children, seek out arousing entertainment to relieve boredom." (Oppliger, 2004) Firstly professional wrestling has evolved tremendously since it has been given the criteria of a sport. This sport has another very important side to it, which is the entertainment factor it provides. When young children have access to wrestling they not only get enthralled by the entertainment factor but also the stunts done leave a very profound impact on their mind. They develop this wrong approach that they can practice the same stunts at home, school or other places. They do not realize that the stunts performed there are under strict supervision and are a result of intense practice. Without any supervision or practice the young children involve in wrestling activities which can result in serious injuries and damage to health. When children are not educated about the adverse impacts associated with wrestling they will not only damage themselves but others as well. Furthermore it needs to be realized here that children adapt whatever they see. Hence it is very important to educate them about wrestling so that they do n ot implement what they see. Secondly another issue that can arise if young children have access to professional wrestling is that they learn to use abusive language. "any greater degree of violence than is occasioned by blows,  wrestling, and pulling of the hair; and their  abusive language." (Rees, 1905) These matches it has been observed that the wrestlers tend to use such abusive terms which are not suitable for the young minds. Many a times it has been seen that children use the language they learn from these wrestling at home; school etc. and when they are asked from where they learned such language they usually blame wrestling. Children who are belonging to the age bracket of six to ten are at a stage of developing. Their reflexes are becoming sharper and their cognition is developing. During this phase if they start to learn such abusive language that will always have a very drastic impact on their overall upbringing. These words are then used at various instances reflect ing their learning from these wrestling programs. Language is very important when it comes to young children and if they do continue to watch such programs which promote abusive language then the impacts can be quite adverse. Thirdly another major danger that can damage the young minds is the propagation of vulgarity, profanity and female adolescence.These shows have become an emblem of vulgarity. Young children